3D Visualization Services Cost In 2024

Written by Kiryl Rudy
Updated: 06/05/2024

Interior remodeling visualization

Technologies today are a multifaceted entity partly resembling a human being. For instance, artificial intelligence sparking debates and simultaneously evoking fears thinks, analyzes, learns and makes choices every second without hesitation. It evolves at a frenetic pace challenging the capabilities of humanity. Alternatively, it extends a helping hand by automating most routine tasks that bipeds' "processors" struggle with. It all depends on our perception.

In our company Studio57, internal training and self-realization of all team members hold significant importance. Each line of material read about the Unreal Engine, which is gaining popularity among 3D interior visualizers is a step towards an optimized future. Each update of 3D Max functions speeding up the workflow translates to savings in both the executor's and the client's time.

In the field of interior visualization, AI can become a reliable ally aiding in communication with the client. Machine learning algorithms can decipher the client's needs (their stylistic preferences and taste) and even estimate a possible budget for implementation. All this allows for designing the house or apartment of one's dreams even before the renovation begins. There are even separate applications for phones and browser-accessible versions where with a click, one can change the tile color in the bathroom, replace a wooden door with a steel one and overall visualize any interior solution.

However, we believe that AI cannot replace the charm of human perception in works. We interpret the same things differently finding new meanings (which can even be based on imperfections). The intellectual revolution opening new horizons in the industry has a solid "theoretical" foundation. And do you know who authored the main guide in the field? A 3D artist who creatively yet with strictness and professionalism approaches the creation of 3D visualization.

3D visualization in the hands of a professional

Despite the advancements in technology enabling individuals to construct digital homes independently replacing the skills of professional visualizers remains impossible for now.

They know how to position the perspective correctly so that the image "before" and the interior realization "after" do not disappoint. They create work that embodies two principles. From an aesthetic standpoint, 3D visualization captures the attention of clients, while functionally it provides assurances that in the final stages of renovation, there won't be a frantic search for a new furniture supplier or a rush through stores to find a discontinued faucet. High-quality 3D interior visualization helps clients better understand and envision the final result of the renovation project, making it both anticipated and evident.

Indeed, 3D scenes may harbor a grain of slight exaggeration, hence the quality of images often hinges on the experience and skills of the executor. Lighting can be poorly arranged, a bed texture can seem unnatural and the consistency of color scheme in the interior can be overlooked – thus consciously deterring the client altering their renovation plans or altogether dissuading them.

Or, one can showcase the visual difference even in flooring, where parquet differs from laminate (despite being identical in real life). The potential of an image can be revealed through meticulous and detailed work on each element in the scene thereby convincing the client of the effectiveness of 3D visualization.

Preview of implemented interior

There's a client and their desires. Besides the specificity of the latter, the client's preferences may be diverse. To merge together the concept from various stylistic references provided by the client a 3D artist is needed. They know how to consider all the technical aspects to make the interior functional. And this specialist reflects it in 3D visualization. Right from this moment, any digital space is endowed with individual character, where the combination of colors, balance of textures and materials and accent elements of decor are taken into account. All of this is also skillfully "drawn" in realistic photo-like scenes. As a result, 3D visualization provides guarantees of the project's feasibility after renovation. The client can trust in the realization of their fantasies without fear.

Tangible interior experience

In the technologies used by visualizers, a certain hierarchy is evident. 3D visualization demonstrates the advantages of spatial perception for those who might "get lost" in the floor plan. The interior observed from above serves as a reference point. It includes a sofa that seems to fit harmoniously into the bedroom and a large table for the whole family serving as the focal point for good vibes in the kitchen. However, flat figures never provide answers to the question about the real "visual" dimensions of objects.

Where the intricacies of interior design cannot be understood solely from the presence of 3D scenes, more sophisticated innovations come into play. For instance, a "stitched" panorama where the client "jumps" through the walls of their future apartment. When the client realizes that they need more interactivity, virtual and augmented reality come to the rescue (the level of immersion here is truly incomparable). With their help, the client can enjoy the view from the window observing the real landscape of the area, sit on the sofa to check its softness and even prepare breakfast to test the ergonomics. All of this allows clients to better understand how their home or apartment will look and make more informed decisions.

How to bring your dreams to life?The interaction between our company and the client begins with defining their goals. They may come with introductory data without ready-made 3D models not yet knowing what their interior will look like. This is called a concept. It doesn't imply anything specific. The course of events can be as follows.

In the second case, we receive entire folders with a clearly defined technical task. It may contain references to the presumed design, where the client focuses on specific details that need to be changed (for example, to make the finish or shape of a cabinet different from the image they found on Pinterest). The technical task always includes drawings, but not necessarily ready-made 3D models. If the latter are lacking, we either find them in 3D libraries or create them from scratch (which in the future determines the cost of the service).

After creating a working chat with the client, discussions take place regarding the details of their project. This step prevents misunderstandings and minimizes errors. Deadlines for each stage of the project are also set here (from the first draft to the final work including control revisions). Any delays in work are discussed individually. We believe that the key to success always lies in communication. Smooth communication within our team is facilitated by the project manager, who is fully immersed in the process. What's next? Several iterations, showcasing final renders and your long-awaited interior is ready!

We've touched on the topic of the cost of finished renders a bit. Objectively, the average figure is composed of the interior styles and their corresponding level of detail. More nuances and deeper elaboration imply a higher average price. This often applies to commercial projects where perspectives play an important role. A shopping center with numerous outlets isn't limited to just one pavilion of branded clothing. Consequently, to show the full picture more perspectives are needed. This makes the project more expensive.

Cost of 3D Visualization Services

Per Project
£2100 / $2540 to £9100 / $11000

Per project pricing is for creating visualizations for an entire project, such as a home design with multiple rooms. The cost depends on the size and complexity of the project and the number of perspectives or views requested.

Per Space
£400 / $480 to £1000 / $1200

Per space pricing is for creating visualizations for a single space, like a bedroom or living room. The cost depends on the size and complexity of the space and the number of perspectives or views requested.

Per Render
£680 / $820 to £1100 / $1330

Per render pricing is for creating a single rendering, regardless of the size or complexity of the space. The cost depends on the level of detail and realism desired in the rendering.

Photo-realistic Interior Renderings: Price Per Space

Rendering a space like a kids’ room, bedroom, or bathroom with two to three perspectives can cost between £400 / $480 and £600 / $725 per image.

Rendering a kitchen or dining room with three to four perspectives can cost between £540 / $650 and £600 / $725 per image.

Rendering a larger living or family room with two to three perspectives can cost between £900 / $1090 and £1000 / $1200 per image.

Price Model for Entire Project

This price model is for an entire project, like a home design with 3-5 or 7 room designs, each with at least two images.

A floor plan with three spaces and five images (50 sqm/540 sqft) can cost between £2100 / $2540 and £3400 / $4110.

A floor plan with five spaces and ten images (105 sqm/1130 sqft) can cost between £3900 / $4710 and £6100 / $7380.

A larger floor plan with seven spaces fully furnished and fifteen images (170 sqm/1830 sqft) can cost between £5500 / $6650 and £9100 / $11000.

Price Per Image or Perspective

Rendering a bedroom with an ensuite can cost between £680 / $820 and £790 / $955 for one perspective.

Rendering a kitchen design can cost between £740 / $895 and £860 / $1040 for one perspective.

Rendering an oversized living room can cost between £900 / $1090 and £1100 / $1330 for one perspective.