LocalProBook provides SEO services for roofing companies, including work on the website itself and Google Business Profile, combined with reputation management.
Our SEO for roofing companies involves developing a local strategy optimized for the Local Pack + organic traffic from search results. We don't work for the sake of reports; we bring real benefits to roofing businesses.
Google Business Profile (GBP): correct categories, list of services, photos from projects, reviews and mandatory responses to them.
Local Keyword Targeting: “roof repair + city”, “emergency roof repair + city”, “roof replacement near me”.
On-Page SEO & Content: separate service pages for each city/district without templates or duplicates, with unique information about the service.
Proof of work: real case studies (ideally in before/after format), short videos showing how the work is organized, reviews from real customers, clear guarantees, license information.
Technical SEO & Mobile Optimization: high loading speed, adapted mobile UX, convenient tap-to-call blocks, short application forms.
Local Citations & Backlinks: city or regional chambers of commerce, directories, partners, mentions of the company or brand, local links not only to the main page, but also to internal pages.
Global Citations & Backlinks: working with journalists from relevant authoritative online publications to place expert opinions from the owner or employees of the roofing company.
Use Schema Markup: adding the correct microdata format will increase the readability of pages by search engines and AI robots, and increase E-E-A-T factors for Google.
ROI Tracking: calls, forms, “booked jobs”, cost per lead – otherwise SEO turns into “faith”.
We provide a full SEO package of all the listed services, because they all affect the result. You can't just focus on one thing and ignore everything else; that doesn't work anymore. The package depends on the state of your website and brand, and therefore the scope of work. The basic package costs from $200 per month.
Before starting work, we conduct a free complex SEO audit, which is already included in the cost of optimizing your company's website and brand. If you are not ready to cooperate, we will provide you with a detailed report for $50, which will describe all the problems and ways to solve them.
We regularly analyze competitors and make your website better than theirs.
We analyze every Google update to make necessary changes to improve ranking.
We use only professional SEO tools (Ahrefs, SemRush, Google Search Console, Google Analytics) in our work, as well as Google services for monitoring website performance.
Attention:we guarantee that in the process of SEO for Roofing Companies, we do not use black or gray hat SEO methods that violate Google's rules.
A company's Google Business Profile is like a sign above your office, but located on Google Maps. Many customers search for contractors on the map for various reasons, including: avoiding overpaying for delivery, reading customer reviews, and the ability to visit the company office in person if needed. First impressions matter.
What we do and why:
We will create a posting plan for the profile. This includes weekly photos (before/after), descriptions of project details, and a good step would be to show cleanliness during and after the work, as well as the safety of both employees and those around them.
We will create a memo for project managers or customer service specialists on when, how, and where to ask for reviews.
We will develop a script for responding to reviews: short, to the point, reflecting the service and area.
Based on your data, we will compose Q&A section and post it on the profile. This will allow you to answer typical customer questions in advance, even before they call the company. This may include warranty periods depending on the type of work, completion time depending on the season and weather, whether emergency (urgent) call-outs are possible and how this affects the cost of the service, and what materials the company is ready to provide (purchase) directly from suppliers.
We focus on commercial local search queries (keywords) that directly lead users to ordering a service. In commercial roofing SEO, the key keyword clusters are typically:
Roof Repair: “roof repair [city]”, “leak repair near me”, “emergency roof repair”.
Roof Replacement: “roof replacement [city]”, “new roof cost [city]”, “best roofers in [city]”.
Storm / Insurance: “storm damage roof repair”, “hail damage roof”, “insurance roof claim help”.
Commercial / Flat Roof (if the company works in the B2B sector): TPO/EPDM, roof coating, maintenance.
This means that each page is optimized to the maximum for the search query, taking into account the service location, specifically:
- it answers the user's query;
- it shows the local context (city/district/landmarks);
For roofing contractor SEO, the main and most popular search query contains “near me”. Users often use such queries, understanding that Google determines their location and shows local (location-based) search results. Optimization for this type of query works excellently, as our expertise and experience show.
Service page — describes the service in general (replacement, repair).
Service-area page — describes a specific service in a specific geographic area (e.g., Roof Repair Companies in Plano, TX).
Many inexperienced contractors try to target all queries with a single page, and as our experience and expertise show, they often lose to those who have structured their website correctly.
A common mistake, justified by saving the client money, is copying pages and simply changing the city name. Google sees this and doesn't show such pages in search results because it considers this a violation of its rules (manipulating search results). And the client feels it, and often sees it, when exploring your website.
What we do in this case:
We focus on typical roofing problems in that area. Google understands context perfectly;
We highlight the features of materials used in that specific region;
We include photos and case studies from projects in that location or nearby, indicating the area if not the full address;
Local reviews (if available) perfectly complement the content on the page.
Internal links on such pages play an important role and should guide the client through a logical selection process:
“Roof Replacement” → “Roof Replacement in [City]” → case studies → application form/direct call to the company
The website should operate as quickly as possible, as this directly improves user interaction with the content. Some essential elements, based on our experience:
Speed is important as one of Google's requirements with its "mobile-first" approach, and additionally, it reduces bounce rates and increases calls/leads.
Website speed optimization work may include working with all website elements (images, scripts, caching process).
What really influences a potential customer's decision should be clearly visible:
Our agency's basic work includes publishing company information on resources such as directories and platforms where clients actually search for contractors (including Yelp, Angi, HomeAdvisor, local Chambers of Commerce and BBB.org, Yellow Pages, etc.). An important aspect is to do this accurately and consistently, maintaining a single NAP (name/address/phone).
The strongest local signals for Google often come from other businesses. These may include:
If the brand is already being talked about positively, but without a link, that's already a win for Google. AI models also love this and then suggest your company to the user.
To achieve this, we work with platforms that connect journalists and experts from all fields. Under favorable conditions, it is possible to obtain publications on many trusted industry-specific platforms.
We perform all necessary technical and on-page optimization work by compiling a list of required changes for your development team. Alternatively, we can develop a new website with fully optimized pages.
For commercial pages, we optimize:
Title: Service + City + trust hook
H1: exact service in the location
H2/H3: description of additional services (emergency, pricing, warranty, process)
We develop micro-markup scripts based on your data. We typically use:
This helps not only in regular Google search results but also in getting your website page into the AI overview block.
We find indexing errors, 404 pages, and duplicate content, correctly configure canonical tags, and set up redirects as needed. Often, such details are overlooked, but not with our approach.
Case studies are like gold; they are always valuable to potential clients. As the saying goes, seeing is believing. Therefore, properly presenting a case study is key to ensuring the client chooses your company for roofing work. We have developed a case study structure, which looks like this:
Location (city/district without the exact address);
Problem (leak/storm damage/wear and tear/damage);
Solution (what was done on the site);
Materials used and why this particular brand and quantity were chosen;
Timeframe from contract signing to acceptance of completed work;
Guarantees provided for materials and workmanship;
Photos/videos from the site, preferably a short interview with the client.
You don't need to shoot professional videos; roofers aren't strong in video production. Here are recommendations from our company that will help make them as useful as possible:
Site walkthrough;
Explanation of the problem;
Client testimonial;
Site cleanup/protection process.
In roofing, most clients are afraid of two things: "I'll be ripped off" and "there will be dirt/chaos."
Separate blocks/pages that minimize these client fears:
GBP and website audit + GSC data analysis;
Cleaning up and adding missing information to GBP;
Fixing critical technical errors on the website;
Competitor analysis;
Developing a sitemap.
Developing content for key service pages;
Developing the first service-area pages;
Building trust: case studies, testimonials, proof content;
Internal linking and UX conversion.
Obtaining local brand mentions/website links;
Expanding geographically (if needed) to new locations;
Monitoring errors in GSC
Increasing brand, company, and employee citations
Publishing press releases
Building external links to the company website
Making changes to the website after Google updates (if necessary).
Our pricing for working with clients depends on objective factors:
the level of competition in the region (which can vary significantly);
the number of cities/districts in which the company operates;
the current website (whether the foundation needs to be rebuilt) and its condition;
the volume of content/case studies to be created and placed on the website;
the need for local PR/link building (may require additional funding);
the presence of negative reviews and the need for online reputation management;
the public profile of the company, its owner, and employees.
This is a list of tasks that helps a roofing company achieve higher rankings in local search results, and therefore receive more calls/leads from Google.
Start with Google Business Profile (GBP); it should be fully completed and constantly receive customer reviews. Optimize your service pages for the locations where you provide services, check if your mobile UX is user-friendly, and ensure your case studies are clearly described. Then, scale your geographic reach and strengthen local mentions/links to increase the authority of your brand, company, and website.
The best approach is a combination of Google Local promotion and classic SEO for stable daily organic traffic. Additionally, during periods of high demand (seasonality, after a storm), you can also use Google Ads/LSA.
It depends on the competition, the number of locations, and the state of the website at the start of the work. Roofing SEO usually involves a monthly service, where the budget is based on the volume of work required.
The first results can be seen within 30-60 days (especially regarding GBP and error correction), but sustained growth in competitive cities usually requires about 6 months. Imagine that many competitors have already been doing this for 1-2 years or more. You need not only to catch up with them but also to surpass them.
GBP can generate leads on its own and quite consistently. However, our experience shows that it almost always works more effectively in conjunction with a website and promotion of the company owner/employees.
Yes, if they are unique in content, provide useful information to the user, and reflect the real local context: case studies, photos, features of the area/city, specific services in the location, and a clear, visible CTA. How many reviews does a roofer need to rank in the map pack?
If you look at the ranking of companies, you won't find a magic number. More important are the regularity, quality, and relevance of the reviews, the company's substantive (not templated) responses, and the overall strength of the profile and local signals.
If you need to quickly fill your team's schedule, then Ads/LSA is the ideal option because you get leads immediately (we won't discuss the cost of leads here, but it doesn't always please business owners). If you need a sustainable and regular channel with a lower cost per lead, your choice should be SEO.